Where Creativity Meets Impact
Could Be Pretty Cool© is B Corp Certified media and research company specializing in qualitative insight for the creative industries. We design and produce original content, custom research, and audience-driven storytelling that helps brands, institutions, and indie creators understand people, not just data.
From immersive podcasts to inclusive insight labs, our work bridges culture, creativity, and community. Whether you're launching a media project, shaping a program, or reimagining your creative journey, we bring the tools, talent, and methodology to make it meaningful.
OUR SERVICES
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Audio & Video Production
Bring your stories to life through sound and motion. We produce podcast and video content that centers creative voices, documents community impact, and builds audience connection. From concept to final cut, we craft media that’s as thoughtful as it is compelling.
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Qualitative Research & Insight
Understand your audience beyond the numbers. Our research services uncover the lived experiences, cultural contexts, and creative behaviors that shape engagement. We design and deliver custom studies that inform strategy, amplify voices, and drive meaningful change.
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Workshops & Curriculum Design
Turn insight into action. We create and facilitate workshops, trainings, and learning experiences that build capacity across creative teams and communities.
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Creator Platform Development
Our in-development platform, Pretty Cool Data, helps artists and small organizations track progress, surface insights, and grow sustainable careers. Designed with creators in mind, it blends data, storytelling, and community support into one intuitive experience.
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Civic Discourse & Diversity Initiatives
We position the creative economy as a force for advocacy and equity through intentional programming that reflects diverse perspectives and encourages cross-cultural understanding.
WHO WE SERVE
Indie Creators
Independent artists, podcasters, filmmakers, and creative entrepreneurs shaping the future of arts and culture. We equip you with the resources and storytelling platforms you need to amplify your voice.
Arts and Cultural
Organizations
Nonprofits, museums, and cultural institutions dedicated to preserving, promoting, and innovating in the arts. We provide cutting-edge insights and strategic support to help you bridge tradition with innovation.
Educational
Institutions
Schools, colleges, and universities focused on fine arts and creative studies. We partner with you to redefine creative education, ensuring students are prepared for the realities of the modern creative economy.
Tech and Creative
Entrepreneurs
Innovators blending creativity and technology to develop new platforms, tools, and services. We help you harness storytelling tools to expand your reach and impact.
SELECT PROJECTS
An Audio Interview with Marc Bamuthi Joseph and Trés McMichael from the Social Impact program at the John F. Kennedy Center for the Performing Arts
Key findings from the 2024 “Creative Pulse: Insights from Metro-Atlanta Independent Artists and Creative Entrepreneurs” survey administered by Could Be Pretty Cool News
FEATURED SPEAKING ENGAGEMENTS
UP NEXT
September 20th, 2025-New York City
(Sold Out!)
November 5th-7th, 2025-Atlanta
(More info soon!)
“Sound Like You: Podcasting for Artist-Led Branding” workshop available exclusively on the Bass Parlour app
(More info soon!)
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SXSW 2025
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2025 Southeastern Theatre Conference (SETC)
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2025 AES International Conference on Breaking Barriers in Audio
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2024 PRX Podcast Creator Summit
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2024 Podcast Movement
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2024 Atlanta Science Festival/Story Collider
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2024 Society for Arts Entrepreneurship Education Conference
Work With Us!
Work With Us!
At Could Be Pretty Cool we're collaborators, thought leaders, and champions for the next generation of creators and cultural innovators. Together, we're creating a creative economy that values authenticity, inclusivity, and sustainability.