About Could Be Pretty Cool®

We took the leap. Now we help others do the same. Georgia's only B Corp certified public benefit media and research company.

We started in 2020 with more curiosity than certainty. The creative economy is full of people betting on ideas that matter, and they deserve better tools, better research, and better stories behind them. We didn't know exactly what this would look like. We just knew it could be pretty cool…

Diagram titled 'Could Be Pretty Cool' about creative entrepreneurship, illustrating various types such as arts entrepreneurship with a paintbrush and pencil, social entrepreneurship with a raised fist, cultural entrepreneurship with a globe, tech entrepreneurship with headphones, gig economy with headphones, content creators with a camera, influencer with a thumbs up, and freelancing with a laptop, connected by lines to a central light bulb labeled 'Creator Economy'.

THE MISSION

The mission of Could be Pretty Cool is to empower independent creators, cultural organizations, and educational institutions to collaborate effectively by providing resources, platforms, and support to promote sustainable revenue generation. We strive to elevate diverse voices by nurturing an inclusive and sustainable creative ecosystem that values authenticity and fosters global connections. Through community engagement and innovative partnerships, we aim to inspire transformative cultural experiences and promote creativity as a vital force for social change.