About Could Be Pretty Cool®

We took the leap. Now we help others do the same. Georgia's only B Corp certified public benefit media and research company.

We started in 2020 with more curiosity than certainty. The creative economy is full of people betting on ideas that matter, and they deserve better tools, better research, and better stories behind them. We didn't know exactly what this would look like. We just knew it could be pretty cool…

Diagram titled 'Could Be Pretty Cool' about creative entrepreneurship, illustrating various types such as arts entrepreneurship with a paintbrush and pencil, social entrepreneurship with a raised fist, cultural entrepreneurship with a globe, tech entrepreneurship with headphones, gig economy with headphones, content creators with a camera, influencer with a thumbs up, and freelancing with a laptop, connected by lines to a central light bulb labeled 'Creator Economy'.

THE MISSION

The mission of Could be Pretty Cool is to empower independent creators, cultural organizations, and educational institutions to collaborate effectively by providing resources, platforms, and support to promote sustainable revenue generation. We strive to elevate diverse voices by nurturing an inclusive and sustainable creative ecosystem that values authenticity and fosters global connections. Through community engagement and innovative partnerships, we aim to inspire transformative cultural experiences and promote creativity as a vital force for social change.

A woman smiling in front of a colorful mural with chalk drawings, including a pie chart and the word 'ABILITY' on a blackboard background.
READ OUR 2025 ANNUAL REPORT
READ OUR 2025 ANNUAL REPORT
READ OUR 2024 ANNUAL REPORT
READ OUR 2024 ANNUAL REPORT

About the Founder

Kacie (Willis) Luaders has spent her career at the intersection of sound, story, and the creative economy.

With a BS in Music Recording Technology from Hampton University and an MFA in Sound Design from Savannah College of Art and Design, she's worked as a theatrical sound designer, arts administrator, and producer before founding
Could Be Pretty Cool in 2020.

Since then, she's built CBPC into Georgia's only B Corp certified public benefit media and research company, driven by the belief that creative careers deserve better infrastructure and that the people living them are the best source of insight into how they work.

Kacie currently serves on the Board of Governors of the Podcast Academy. She created the Spotify Original podcast "You Heard Me Write" after being selected for the 2019 Spotify Sound Up accelerator, and has been recognized as one of Podcast Magazine's 40 Under 40 in Podcasting (2022). Her fellowships and recognitions include the 2022 & 2024 Emory Arts and Social Justice Fellowship, 2023 Pharrell Williams' Black Ambition Prize semifinalist, 2023 Google News Initiative participant, and 2024 Truist Foundation Fellow.

OUR TEAM

  • A woman with dreadlocks wearing a black and white shirt putting on headphones in an outdoor setting with lush green plants and a microphone in front of her.

    Kacie (Willis) Luaders

    FOUNDING PRODUCER

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  • A young woman with long brown hair smiling outdoors in a park during what appears to be late afternoon or early evening.

    Elizabeth "Liz" Moore

    SENIOR PRODUCER

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  • A woman with curly hair holding a small keyboard or synthesizer in front of her, smiling slightly, in front of a plain wall.

    Trinity Jackson

    SUPERVISING SOUND EDITOR

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FREQUENT COLLABORATORS

ADVISORY BOARD

  • A young man with glasses and a beard wearing a black shirt and velvet blazer, smiling at the camera.

    DonTaé Hodge

    EMMY NOMINATED AUDIO ENGINEER

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  • A woman with dark wavy hair and a white shirt standing behind a wooden desk with a computer keyboard, mouse, headphones, and a red speaker, in front of white shelves filled with books and framed artwork.

    Zakiya Whatley

    SCIENTIST, EDUCATOR, CREATOR

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  • A woman sitting in a wooden chair, working at a music production setup in a bright room with two large windows, with guitars resting against the wall.

    Catherine Anderson

    COMPOSER, SOUND DESIGNER, AUDIO ENGINEER

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  • A man with a shaved head and beard wearing a pink T-shirt looking to the side against a light blue background.

    Mark Kendall

    COMEDIAN, FILMMAKER, EDUCATOR

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  • A woman with short, curly hair smiling, wearing a colorful patterned shirt in a well-lit indoor space with shelves and green plants in the background.

    Rakia Seaborn

    PROGRAM MANAGER, EDUCATOR, PERFORMING ARTIST

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  • A man with a beard and short dark hair smiling, sitting in a room with a dark jacket and a white shirt with red graphics.

    Miguel Contreras

    PODCAST SHOWRUNNER, EDITOR AND PRODUCER

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SUPPORTED BY

Spotify Sound Up promotional graphic with orange background and purple dots, featuring the Spotify logo and the text 'SOUND UP'.
Bright yellow promotional graphic for 'The Podcasting Seriously Awards Fund' featuring black headphones and logos of fund partners and sponsors.
Waving hand emoji with the text 'Clubhouse Drop-in Audio' underneath.
SCAD Hummi Atelier logo with orange lines above and below the text.
Black Girl Ventures logo with a stylized black woman with afro and wings
Watson Institute logo featuring a shield with a world map and the text 'Watson Institute'.
Logo of Truist Foundation with a square icon containing stylized 'T' and the words 'Truist Foundation' in bold.
Google News Initiative logo with colorful letters and gray text
Black and white logo with a stylized lowercase letter 'b' inside a black circle, and the words 'black public media' written in lowercase next to it.
Logo for the Mayor's Office of Film & Entertainment
Logo of Keychange U.S. featuring multicolored lightning bolt design with purple text on black background.