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Smarter Decisions for Creative Work

Pretty Cool Data helps indie creators and small arts businesses make smarter decisions with actual information, not guesswork. We're building research tools and community that have traditionally been out of reach for independent creatives, so you can understand your audience, discover opportunities, and build sustainable work on your own terms.

What We Do

Pretty Cool Data brings together three connected offerings: Pretty Cool Data Community, a research community where creators test ideas, get feedback, and learn alongside peers, Pretty Cool Data Story, qualitative analytics that turn your podcast into insights you can use, and custom research for organizations that want authentic insights from creative communities. You're a collaborator here, not just a data point. We believe in sharing knowledge, building together, and putting useful insights back in creators' hands.

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Supported by

Logo of Techstars and Emory University with their respective symbols and text.
FEEARLESS fund logo with the word 'fund' in lowercase colorful letters inside a pink rectangle.
NYC Media Lab logo with a black and white design, next to the text 'Bertelsmann' on a dark blue background with a network of interconnected nodes and lines.
Event poster for United Way Greater Atlanta and Housing Plus Inc. with logos of Aprio, Truist, and UPS. Title states "I AM A RESILIENT ENTREPRENEUR", for the BRE Cohort Summer 2025.

Why Pretty Cool Data?

The creative economy shouldn't just reward those with the largest followings. Independent creators deserve access to real research tools and career insights, not just the guesswork they're usually left with. Pretty Cool Data puts that power in your hands through community-driven research, peer feedback, and real insights you can actually use. We're building toward a stronger middle class in the creative economy, where talented creators can build sustainable work without needing a massive audience to do it.

How It Works

  1. Join the Community: Connect with indie creators and creative professionals who share your challenges and goals.

  2. Participate in Research: Engage in surveys, listening sessions, and feedback loops that generate real insights for everyone.

  3. Access Resources: Explore grants, job opportunities, workshops, and tools designed for your creative growth.

  4. Shape Your Path: Use what you learn to make smarter decisions about your career, your audience, and your next move.

Pretty Cool Data (formally Could Be Pretty Connected) was Selected for NYC Media Lab x Bertelsmann Ethical AI Challenge

We're proud to announce our participation in the NYC Media Lab x Bertelsmann Ethical AI Challenge, where we explored how artificial intelligence can ethically transform creative careers while preserving artistic authenticity.

Our participation in the NYC Media Lab x Bertelsmann Ethical AI Challenge represents a crucial step in our development journey. The insights and guidance we receive will help shape a platform that truly serves all artists ethically and effectively.

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