COMING SOON
COMING SOON
Grow Your Creative Career with Real Insights
Pretty Cool Data helps indie creators and small arts businesses make smarter career decisions with actual information, not guesswork. We're building research tools that have traditionally been out of reach for independent creatives, so you can understand your audience, discover opportunities, and build a sustainable career without needing a massive following or an expensive consultant.
What We Do
Pretty Cool Data brings together three connected offerings: a research community where creators test ideas, get feedback, and learn alongside peers, career tools for tracking your trajectory and finding opportunities that fit and custom research services for organizations that want authentic insights from creative communities. You're a collaborator here, not just a data point. We believe in sharing knowledge, building together, and putting useful insights back in creators' hands.
Supported by
Why Pretty Cool Data?
The creative economy shouldn't just reward those with the largest followings. Independent creators deserve access to the same research tools and career insights that bigger organizations take for granted. Pretty Cool Data puts that power in your hands through community-driven research, peer feedback, and real insights you can actually use. We're building toward a stronger "middle class" in the creative economy, where talented creators can thrive without needing massive audiences or expensive consultants.
How It Works
Join the Community: Connect with indie creators and creative professionals who share your challenges and goals.
Participate in Research: Engage in surveys, listening sessions, and feedback loops that generate real insights for everyone.
Access Resources: Explore grants, job opportunities, workshops, and tools designed for your creative growth.
Shape Your Path: Use what you learn to make smarter decisions about your career, your audience, and your next move.
Phase 1-(Jan 2026) Digital Community Platform
Collaborate. Research. Grow Together.
Our research hub is where creators test ideas, gather insights, and learn from peers. Join exclusive workshops. Host focus groups for your new work or initiative. Participate in cutting-edge research about the creative economy. This isn't just another online community, it's a living lab where your questions drive real research and your participation builds collective knowledge.
What You Can Do:
Join exclusive workshops and masterclasses
Host focus groups for new projects and initiatives
Participate in creative economy research
Run surveys and gather audience feedback
Attend listening sessions, Q&As, and critique circles
Map your career through visual life mapping
Engage in peer learning circles and co-design sessions
Research Services
Ethical Insights from Creative Communities.
We partner with businesses, nonprofits, academic institutions, and government organizations who want to understand creative communities through regenerative research methodologies. Our approach honors lived experience, centers community voices, and produces insights that benefit both researchers and participants. From innovation sprints to longitudinal studies, we design custom research that creates value for everyone involved.
Services:
Custom qualitative research design
Focus groups and community listening sessions
Data synthesis and strategic recommendations
Phase 2 (Late 2026): From Community Insights to Career Growth
Everything you do on Pretty Cool Data—surveys, feedback sessions, community conversations—builds toward something bigger. In late 2026, we're launching Pretty Cool Data Studio, an AI-assisted career tool that turns your engagement into personalized insights and guidance.
Think of it as having a data analyst in your corner, built specifically for creative professionals. Get AI-powered opportunity recommendations matched to your unique profile. Track your career metrics with dashboards that show how you compare to industry benchmarks. Access aggregate creator economy data to inform your next move. From portfolio management to grant matching, we help you build a sustainable creative career on your own terms.
Features:
Baseline career assessments and AI-powered analysis
Personalized opportunity matching and application support
Career analytics dashboard with peer benchmarking
Industry trend insights and aggregate data comparisons
Progress tracking and deadline reminders
Pretty Cool Data (formally Could Be Pretty Connected) was Selected for NYC Media Lab x Bertelsmann Ethical AI Challenge
We're proud to announce our participation in the NYC Media Lab x Bertelsmann Ethical AI Challenge, where we explored how artificial intelligence can ethically transform creative careers while preserving artistic authenticity.
Our participation in the NYC Media Lab x Bertelsmann Ethical AI Challenge represents a crucial step in our development journey. The insights and guidance we receive will help shape a platform that truly serves all artists ethically and effectively.
